Have you ever wondered what happened to the Marathon caramel chocolate bar?
The Mars Candy Company introduced it in 1973 and it was a full eight inches of braided caramel covered in milk chocolate. It was marketed as “the candy bar you can’t eat quickly” in commercials by some kind of a cowboy guy. The Marathon Bar came in a bright red wrapper that made it stand out from the other candy bars. There was actually a ruler on the wrapper that showed how long it really was.
Curly Wurly Bar
Mars discontinued the Marathon Bar in 1981, to the dismay of many Marathon Bar lovers and the staff at Bulk Candy Store.
Then, to the delight of Marathon addicts, the Cadbury Candy Company – one of the largest candy makers in the world BTW – introduced the Curly Wurly Bar. Resembling a Marathon Bar the Curly Wurly Bar was a perfect replacement for the original classic.
Curly Wurlys are imported from the UK and the same size as the original Marathon Bars (1″ x 8″ of braided caramel covered with milk chocolate). Also known as the bendy, stretchy candy bar, theses tasty treats are only 115 calories per serving!
GOOD NEWS!
Curly Wurly’s are BACK and you can find them HERE!
© 2013- 2018 Bulk Candy Store All Rights Reserved.
I love the older candy bars from the seventy’s! M& Ms need to bring these back….you know a Blast from the Past! This would be an awesome thing.
You are right. CHOC O LITE,Marathon John. Look up a candy store in West allis Wisconsin its called
Half Nuts. They have Tons of old time candy,its a riot
When I was a kid in the 70’s, I remember that my brother ate a Marathon bar, but daring that he was, he stuffed the entire bar in his mouth at once. It became a huge, sticky ball of goo that prevented him from chewing it!
I have been wondering were had the marathon candy bar had gone. Every time i visit a different city i look to see if they sale them, but not to my surprise they don’t. Mars need to bring back the MARATHON BAR!
Definitely need to bring this bar back. I think it would do fantastic today!! These were delicious.
Please, Please bring the Marathon candy back!!! It was my favorite, best candy ever!!!
I remember my Dad always ate them. Lots of memories of my Dad. I wish they would bring the candy bars back.
I would love to bring his childhood favorites back on the Shelves so my kids can have the same experience I did as a child
Please bring the candy bar back.
Great to see a mention of the Marathon bar! I was beginning to think I was the only one who remembered it. I really liked it and was sorry to see it disappear. Wish Mars would bring it back.
We’re glad you enjoyed the post Monty! The Marathon Bar was really popular, We couldn’t forget about it.
Add me to this list! Bring back the Marathon!!
Why did they end it? I thought that cowboy said it was suppose to last “… a good, long, time”.
I purchased the curly wurly a couple years ago. I was very happy that I could get my all time favorite candy bar……..but it most certainly was not anywhere near the good flavor of the marathon bar. I thought was terrible. Wont ever buy them again. Yuk!!
Mars bring the MARATHON bar back!!!
My husband and I loved the Marathon candy bar. We found that it went particularly well with an ice cold Heineken. Those were the days!
Please bring back the Marathon bars!!!
There was no better candy for pulling out loose teeth. It was a great investment of a shiny quarter. Here’s a commercial from 1973: https://www.youtube.com/watch?v=-XDaQUd6Qv4
Marathon was my FAVORITE candy bar as a kid!! Awesomeness!! Please bring it back!!
The Marathon was my favorite candy as a child…wondered for many years why it was discontinued! Mars company would make lots of money bringing the marathon candy back!
The best s’mores my friend & I made was when we improvised with what we had available. We used saltine crackers, marshmallows and pieces of a Marathon bar. It was the best! I would love to see the Marathon bar again.
Bring back the Marathon Bar PLEASE!!!!
I have looked all over for the Marathon bar in different places. It was my FAVORITE ! If they brought them back I would buy them by the cases ! PLEASE BRING THEM BACK !
I remembered the wrapper with the ruler on it and the twisted up chocolate and caramel. But for the life of me couldn’t remember the name of the candy bar, it was making me a little bit crazy. It was a marathon bar. I would love to have one today
The MARATHON was a favorite of mine. Tried the Curly Wurly, but it wasn’t even close in flavor. I’d LOVE to see the MARATHON brought back some day. Fingers crossed.
Bring back the marathon bar I use to freeze them and then eat it!! My all time favorite candy bar!! I miss them..