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Have you ever wondered what happened to the Marathon caramel chocolate bar?

The Mars Candy Company introduced it in 1973 and it was a full eight inches of braided caramel covered in milk chocolate.  It was marketed as “the candy bar you can’t eat quickly” in commercials by some kind of a cowboy guy.  The Marathon Bar came in a bright red wrapper that made it stand out from the other candy bars. There was actually a ruler on the wrapper that showed how long it really was.

Curly Wurly Bar

Mars discontinued the Marathon Bar in 1981, to the dismay of many Marathon Bar lovers and the staff at Bulk Candy Store.

Then, to the delight of Marathon addicts, the Cadbury Candy Company – one of the largest candy makers in the world BTW –  introduced the Curly Wurly Bar. Resembling a Marathon Bar the Curly Wurly Bar was a perfect replacement for the original classic.

Curly Wurlys are imported from the UK and the same size as the original Marathon Bars (1″ x 8″ of braided caramel covered with milk chocolate). Also known as the bendy, stretchy candy bar, theses tasty treats are only 115 calories per serving!

GOOD NEWS!

Curly Wurly’s are BACK and you can find them HERE!

 

 

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Published by Ken Shenkman

I am one of the owners of Bulk Candy Store, a true omnichannel candy store. We have a retail store in West Palm Beach, FL., a website at bulkcandystore.com and state fairs and festivals across the U.S.

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37 Comments

  1. I love the older candy bars from the seventy’s! M& Ms need to bring these back….you know a Blast from the Past! This would be an awesome thing.

  2. You are right. CHOC O LITE,Marathon John. Look up a candy store in West allis Wisconsin its called
    Half Nuts. They have Tons of old time candy,its a riot

  3. When I was a kid in the 70’s, I remember that my brother ate a Marathon bar, but daring that he was, he stuffed the entire bar in his mouth at once. It became a huge, sticky ball of goo that prevented him from chewing it!

  4. I have been wondering were had the marathon candy bar had gone. Every time i visit a different city i look to see if they sale them, but not to my surprise they don’t. Mars need to bring back the MARATHON BAR!

  5. I remember my Dad always ate them. Lots of memories of my Dad. I wish they would bring the candy bars back.

  6. I would love to bring his childhood favorites back on the Shelves so my kids can have the same experience I did as a child

  7. Great to see a mention of the Marathon bar! I was beginning to think I was the only one who remembered it. I really liked it and was sorry to see it disappear. Wish Mars would bring it back.

  8. I purchased the curly wurly a couple years ago. I was very happy that I could get my all time favorite candy bar……..but it most certainly was not anywhere near the good flavor of the marathon bar. I thought was terrible. Wont ever buy them again. Yuk!!

  9. My husband and I loved the Marathon candy bar. We found that it went particularly well with an ice cold Heineken. Those were the days!

  10. The Marathon was my favorite candy as a child…wondered for many years why it was discontinued! Mars company would make lots of money bringing the marathon candy back!

  11. The best s’mores my friend & I made was when we improvised with what we had available. We used saltine crackers, marshmallows and pieces of a Marathon bar. It was the best! I would love to see the Marathon bar again.

    1. I have looked all over for the Marathon bar in different places. It was my FAVORITE ! If they brought them back I would buy them by the cases ! PLEASE BRING THEM BACK !

  12. I remembered the wrapper with the ruler on it and the twisted up chocolate and caramel. But for the life of me couldn’t remember the name of the candy bar, it was making me a little bit crazy. It was a marathon bar. I would love to have one today

  13. The MARATHON was a favorite of mine. Tried the Curly Wurly, but it wasn’t even close in flavor. I’d LOVE to see the MARATHON brought back some day. Fingers crossed.

  14. In the TV commercials the “cowboy guy” was a character named Marathon John, and he went up against villains with names like Quick Carl. Such fun! I really loved those big honkin’ Marathon Bars, and not just because they took 20 minutes to eat. They were great. This and the Willy Wonka Skrunch Bars were two of my favorites, now just “sweet” memories. 😉

  15. I once had a friend who bet me that he could fit a whole Marathon bar in his mouth. He won the bet… But, it took him over 30 minutes of chewing to get the whole candy bar swallowed which left his jaw so sore that he didn’t want to speak for hours… Love it..! I wish they would bring the Marathon bar back…!! As a teacher, I’d hand them out so things could remain quiet.

  16. I didn’t remember what the name of this candy bar was (I was born in 1973). And no one knew what I was talking about when I remembered it years later. I was asking if anyone remembered a big, braided candy bar. Literally no one knew what I was talking about.!

  17. Awww!!! Please bring back the
    MARATHON Candy bar!!
    I know you Executives can figure a way to do it!!

    Thank You!!!

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