Most everyone loves salt water taffy, but did you ever wonder when and how it was first made? Salt Water Taffy is a variety of soft taffy originally produced and marketed in Atlantic City, New Jersey, beginning in the late 19th century. The most popular explanation of the name is that  of a candy-store owner, David Bradley, whose shop was flooded during a major storm in 1883. His entire stock of taffy was soaked with salty Atlantic Ocean water. Shortly afterward, a young girl came into his shop and asked if he had any taffy for sale. Mr. Bradley jokingly offered her some “salt water taffy.”  After sampling a piece, the girl purchased the candy and proudly walked down to the beach to show her friends. Bradley’s mother was in the back of the store and overheard the whole conversation. She loved the name “saltwater taffy”, and that’s what it was called from then on.

Making Salt Water taffy

Salt Water Taffy Pulling Machine
Photo courtesy of <a href=”http://www.Undented.com”>Undented.com</a>

Taffy was first cooked in copper kettles over open coal fires, cooled on marble slabs, and pulled from a large hook. The “Taffy Pull” was a household enjoyment on Saturday nights as well as an Atlantic City enterprise. The process of pulling taffy adds air to the corn syrup and sugar  mix.  First the puller got  the taffy to about a 5 foot length, then it is looped over itself on the hook, trapping air between the two lengths of taffy. This process of aeration helped to keep the taffy soft. The pulled taffy was shaped by hand-rolling it on marble or wooden tables. It was then cut to a 2-inch length with scissors and, finally, wrapped in a pre-cut piece of wax paper with a twist at both ends. All of this was done by hand and usually within the sight of boardwalk strollers.

Whatever the origins, Joseph Fralinger really popularized the candy by boxing it and selling it as an Atlantic City souvenir. Fralinger’s first major competitor was candy maker Enoch James, who refined the recipe, making it less sticky and easier to unwrap. James also cut the candy into bite-sized pieces, and is credited with mechanizing the “pulling” process. Both Fralinger’s and James’s stores still operate on the Atlantic City boardwalk.


Today’s taffy is cooked in large stainless steel or copper kettles and then vacuum cooked a second time. The pulling and packaging is now done with machines. This produces much more taffy at greater speeds.

Salt water taffy is still sold on the boardwalks in Atlantic City, nearby island Ocean City, and other tourist beachfront areas throughout the United States and Canada. It is also, of course,  sold online at the Bulk Candy Store.


Salt water taffy is composed of sugar, cornstarch, corn syrup, glycerine, water, butter, salt, flavor, and food coloring.  Contrary to popular belief, the taffy contains no actual sea water. However, it does contain both salt and water.

Where can you find the best Salt Water Taffy?
Salt water taffy is available all over the U.S., how! We have a huge variety of flavors and most of it is kosher parve (non-dairy). Choose from Blue Raspberry, Cotton Candy, Caramel, Chocolate, Licorice, Watermelon, Neopolitan, just to name a few.

 Bubble Gum flavor TaffyBanana Salt Water TaffyAlcohol Flavor TaffyMalt Shop flavor TaffyWatermelon Salt Water Taffy





To see all of our Salt water taffy, click Salt Water Taffy!


Published by Ken Shenkman

I am one of the owners of Bulk Candy Store, a true omnichannel candy store. We have a retail store in West Palm Beach, FL., a website at bulkcandystore.com and state fairs and festivals across the U.S.

Join the Conversation


  1. Hi! My name is Chip. I am in eighth grade. I am doing a project for school on taffy. Do you by chance know how much that specific taffy puller in the picture might cost?

    1. Hey Chip! That machine is a confectioner pulled. They cost about 5,000 to 7,000 USD depending on the attachments. Good luck on your project 🙂

  2. The first salt Water taffy was not a machine it was Between two Gentleman pulling and twisting the candy

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