Purple is super rare in nature, so making this color takes a lot of resources. Purple symboloizes riches, power and royalty. So when someone wore purple in the olden days, it signified that they were rich or were a part of the royal family. If you're feeling a little royal today, try our Groovy Grape Gummi Bears! Wish you could have just the grape without weeding out the other flavors? Well, today your wish has come true! Beautiful translucent purple is a beautiful color to put on display in a nice candy bowl!