Smarties Candy Company is owned and operated by three generations of the Dee family. On January 10, 1949, Edward "Eddie" Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America's favorite candy wafer roll.
Eddie opened his first factory in Bloomfield, New Jersey in August, 1949. He proceeded to move the company to Elizabeth, New Jersey in 1959 and finally to Union, New Jersey in 1967. On January 1, 2011, the company changed its name from Ce De Candy, Inc. to Smarties Candy Company.