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Now & Later

Now & Later

Now and Later is a brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. The original Now and Later colors were red, green and blue. Throughout its lifetime, Now and Later has developed many unique flavors. Nineteen flavors are currently available in both the Traditional and Chewy variety. The slogan "Share the Square", replaced the original "Eat Some Now, Kid." The original Now and Later colors were red, green and blue. Throughout its lifetime, Now and Later has developed many unique flavors. Nineteen flavors are currently available in both the Traditional and Chewy variety.

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