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Swedish Fish

In 1958, Malaco, a Swedish confectionery manufacturer, decided to expand its business by exporting their products to North America, starting with Allsorts Licorice, Ribbons and Licorice Laces. The Malaco exporting business grew and in late 1960's and early 1970's Swedish Fish and Swedish Berries were developed specifically for the North American market.

Today Swedish Fish are made made in both Sweden and Canada by the Cadbury Adams Company. Swedish Fish have been around a long time, and when you taste one, it's easy to know why.

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