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Long Lost Candies: The Marathon Bar

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Have you ever wondered what happened to the Marathon caramel chocolate bar? The Mars Candy Company introduced it in 1973 and it was a full eight inches of braided caramel covered in milk chocolate.  It was marketed as “the candy bar you can’t eat quickly” in commercials by some kind of a cowboy guy.  The Marathon Bar came in a bright red wrapper that made it stand out from the other candy bars. There was actually a ruler on the wrapper that showed how long it really was.

Marathon Chocolate Candy Bar
Photo courtesy of briantabor.org

Curly Wurly Bar

Curly Wurly Candy BarMars discontinued the Marathon Bar in 1981, to the dismay of many Marathon Bar lovers and the stalf at Bulk Candy Store. Then, to the delight of Marathon addicts, the Cadbury Candy Company – one of the largest candy makers in the world BTW –   introduced the Curly Wurly Bar, which is modeled after the Marathon Bar. Curly Wurlys are imported from the UK and the same size as the original Marathon Bars (1″ x 8″ of braided caramel covered with milk chocolate). Also known as the bendy, stretchy candy bar, theses tasty treats are only 115 calories per serving!

Curly Wurlys are available at Bulkcandystore.com for only $28.50 for 30 bars. Or get the whole box of 60 bars for only $49.99!

UPDATE (January 30, 2015): Sorry! We don’t have Curly Wurlys right now. :-(

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4 thoughts on “Long Lost Candies: The Marathon Bar”

  1. I love the older candy bars from the seventy’s! M& Ms need to bring these back….you know a Blast from the Past! This would be an awesome thing.

  2. You are right. CHOC O LITE,Marathon John. Look up a candy store in West allis Wisconsin its called
    Half Nuts. They have Tons of old time candy,its a riot

  3. When I was a kid in the 70’s, I remember that my brother ate a Marathon bar, but daring that he was, he stuffed the entire bar in his mouth at once. It became a huge, sticky ball of goo that prevented him from chewing it!

  4. I have been wondering were had the marathon candy bar had gone. Every time i visit a different city i look to see if they sale them, but not to my surprise they don’t. Mars need to bring back the MARATHON BAR!

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