Long Lost Candies: The Marathon Bar

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Have you ever wondered what happened to the Marathon caramel chocolate bar?

The Mars Candy Company introduced it in 1973 and it was a full eight inches of braided caramel covered in milk chocolate.  It was marketed as “the candy bar you can’t eat quickly” in commercials by some kind of a cowboy guy.  The Marathon Bar came in a bright red wrapper that made it stand out from the other candy bars. There was actually a ruler on the wrapper that showed how long it really was.

Curly Wurly Bar

Mars discontinued the Marathon Bar in 1981, to the dismay of many Marathon Bar lovers and the staff at Bulk Candy Store.

Then, to the delight of Marathon addicts, the Cadbury Candy Company – one of the largest candy makers in the world BTW –  introduced the Curly Wurly Bar. Resembling a Marathon Bar the Curly Wurly Bar was a perfect replacement for the original classic.

Curly Wurlys are imported from the UK and the same size as the original Marathon Bars (1″ x 8″ of braided caramel covered with milk chocolate). Also known as the bendy, stretchy candy bar, theses tasty treats are only 115 calories per serving!

GOOD NEWS!

Curly Wurly’s are BACK and you can find them HERE!

 

 

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22 thoughts on “Long Lost Candies: The Marathon Bar

  1. Dani

    I love the older candy bars from the seventy’s! M& Ms need to bring these back….you know a Blast from the Past! This would be an awesome thing.

    Reply
  2. bill thompson

    You are right. CHOC O LITE,Marathon John. Look up a candy store in West allis Wisconsin its called
    Half Nuts. They have Tons of old time candy,its a riot

    Reply
  3. Kathy

    When I was a kid in the 70’s, I remember that my brother ate a Marathon bar, but daring that he was, he stuffed the entire bar in his mouth at once. It became a huge, sticky ball of goo that prevented him from chewing it!

    Reply
  4. pamela clark

    I have been wondering were had the marathon candy bar had gone. Every time i visit a different city i look to see if they sale them, but not to my surprise they don’t. Mars need to bring back the MARATHON BAR!

    Reply
  5. Rodney

    I would love to bring his childhood favorites back on the Shelves so my kids can have the same experience I did as a child

    Reply
  6. Monty Montgomery

    Great to see a mention of the Marathon bar! I was beginning to think I was the only one who remembered it. I really liked it and was sorry to see it disappear. Wish Mars would bring it back.

    Reply
  7. Valerie Buckle

    I purchased the curly wurly a couple years ago. I was very happy that I could get my all time favorite candy bar……..but it most certainly was not anywhere near the good flavor of the marathon bar. I thought was terrible. Wont ever buy them again. Yuk!!

    Reply
  8. Betsy

    My husband and I loved the Marathon candy bar. We found that it went particularly well with an ice cold Heineken. Those were the days!

    Reply
  9. Alicia Rush

    The Marathon was my favorite candy as a child…wondered for many years why it was discontinued! Mars company would make lots of money bringing the marathon candy back!

    Reply
  10. Jen

    The best s’mores my friend & I made was when we improvised with what we had available. We used saltine crackers, marshmallows and pieces of a Marathon bar. It was the best! I would love to see the Marathon bar again.

    Reply

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